About GENFREEMS
Generation FREE™ is dedicated to engaging students by delivering meaningful and insightful messages that are easy to understand and communicated in a relatable tone. Over recent years, their social media channels have evolved into dynamic platforms for fact-based discovery and dialogue. The company focused intensively on the impact of vaping on teen health, the environment, and mental well-being. Generation FREE™ offers valuable insights into how nicotine affects the developing brain and its potential to trigger mental health challenges. Their ambassadors take a leading role, facilitating peer support groups and managing media campaigns they have designed and curated. The organization also continues to spotlight peer-led activities and events while providing a digital platform for youth advocacy.
Deliverables
Social Media Graphics
Web Design
Animation
GENFREEMS Application Video
To launch their call for new GENFREEMS ambassadors, the organization commissioned a vibrant, playful animated video. This dynamic animation captured attention across their social media platforms and powered their paid ad campaigns, sparking enthusiasm and driving a flood of applications.
GENFREEMS Branded Materials
GENFREEMS wanted to kick off an exciting branding transformation to stand out in the vibrant world of youth organizations in Mississippi. Their goal? To revamp the brand and create messaging that truly connects with a diverse audience.
We dove deep into research and creative brainstorming, ultimately crafting a campaign that taps into pop culture. This approach helped the GENFREEMS message resonate strongly with young people. We teamed up with student ambassadors to gather their insights and blended their ideas with our findings, resulting in a dynamic representation that brought their vision to life in a fresh and engaging way.
